Marketing Agency M&A News
The latest mergers, acquisitions, and industry developments shaping the marketing agency landscape.
LBG Media buys 75% of social agency Uncovered in £26.8m deal
The deal structure ties the founders into three more years of growth before the full exit crystallises.
Fox buys Roku for $22 billion; DOJ clears Paramount–Warner Bros. Discovery merger — TV OS and CTV consolidation in focus
Fox now owns both Tubi and Roku’s Roku Channel.
Pinnacle Marketing Group buys Evolve Creative
A Minnesota-based marketing agency, in a deal that consolidates two of the region's longest-standing independent shops
Sorrell: Holdco exits scarce as S4 stabilise
Large holdcos are more likely to be targets than buyers right now
Walker Sands acquires RevPartners to bolster RevOps and go-to-market engineering
A move intended to strengthen Walker Sands’ RevOps and go-to-market engineering services
Havas Acquires Sports Marketing Agency Archrival
Archrival specialises in connecting brands with Gen Z and millennial audiences through immersive sports and cultural experiences
Omnicom Integrates Rapp into Critical Mass Amid Leadership Shake-up
The integration positions both agencies to leverage one another’s strengths
KNB Communications Acquires Roketto and Rebrands as Sōvyn
Roketto, based in British Columbia, specialises in inbound marketing and web development
Management Buyout of Legion Advertising Sees Partner Assume CEO Role
The move reflects a growing trend of management buyouts within independent agencies
Interluxe Group Acquires adMixt to Strengthen Performance Marketing Offerings
nterluxe Group has acquired adMixt, a performance marketing agency specialising in paid social advertising
Factua Acquires Intelsio to Bolster AI-Driven Performance Marketing Offering
The acquisition aligns with Factua’s stated vision to build an AI-first acquisition platform
Danny Donovan and Jamie Venerus Acquire Spirit Media Scotland
The deal sees the pair stepping into the roles of joint CEOs of the independent agency, which was previously owned by Dan Haines
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