Marketing Agency M&A News
The latest mergers, acquisitions, and industry developments shaping the marketing agency landscape.
Wort & Bild takes majority of Looping One as a new generation takes charge
The publisher of Apotheken Umschau buys most of German agency Looping One from its founders, with Michael Wingendorf becoming sole managing director.
Groupe Eventeam buys major sporting events agency Keneo
French events group Eventeam adds Keneo, a specialist in major sporting events and bid files, bringing its stable to three agencies.
MSQ buys January Digital to give its US business a media engine
London-based MSQ adds New York and Dallas media agency January Digital, rounding out a US push that already took in Big Spaceship and Arke.
Chemistry buys Boston's Colossus and opens its fifth US office
Independent agency Chemistry adds award-winning Boston design and advertising shop Colossus, creating Chemistry Boston.
SAMY buys Atlanta's Get Engaged in low nine-figure deal to crack the US
Madrid's SAMY buys Atlanta influencer agency Get Engaged in a cash-and-equity deal, with the founders keeping a meaningful stake and the brand.
Lippincott agrees to buy Brooklyn studio Athletics to speed up brand activation
Oliver Wyman's Lippincott is buying 25-person Brooklyn brand and innovation studio Athletics, maker of its own AI tool, Sesame.
THE·TEAM buys London creator agency Outreach Talent Group
THE·TEAM makes its fourth creator-focused acquisition of 2026, adding London's Outreach Talent Group and its sport, fitness and lifestyle roster.
Wellness investor Manna Tree takes majority stake in LA agency Zambezi
Consumer health PE firm Manna Tree backs Ad Age's 2026 Small Agency of the Year, giving its portfolio brands an in-house creative partner with sports and culture reach.
Alloy buys Dragon Army to bulk up its digital and UX team in Atlanta
Atlanta's Alloy takes on Dragon Army's full team and client roster, including Coca-Cola, Chick-fil-A and Delta, to meet rising demand.
amma.family takes 51% of Dutch word-of-mouth agency Buzzaar
Pregnancy and family app amma.family takes a majority stake in Buzzaar, adding an 800,000-strong ambassador network to its brand offer.
Faulhaber buys Jane Gill PR to deepen its luxury expertise in Toronto
Toronto PR firm Faulhaber, 25 years old this year, buys 35-year-old luxury specialist Jane Gill PR, which keeps its name.
ChangeMakers buys Halifax sustainability firm R&G Strategic
Corporate affairs firm ChangeMakers adds R&G Strategic, a Halifax sustainability and climate communications specialist founded in 2016.
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