Faulhaber buys Jane Gill PR to deepen its luxury expertise in Toronto

Two of Toronto's long-standing independent PR firms are coming together. Faulhaber, which marks 25 years in business this year, has acquired luxury specialist Jane Gill PR, which celebrates 35. Strategy broke the news, and terms were not disclosed.

Jane Gill PR keeps its name and will trade as "Jane Gill PR, a Faulhaber company". Jane Gill stays involved through the transition. Carla MacNeil becomes managing director of Jane Gill PR and also takes a vice president role at Faulhaber.

Jane Gill PR's clients and team gain access to Faulhaber's wider services, which it calls PoweredPR, covering brand strategy, digital, creative and experiential work through its fxm division. Faulhaber already has a foothold in luxury: PR in Canada notes that L'Oréal named it agency of record for its luxe brands in January.

Founder and CEO Christine Faulhaber was clear this is about depth, not size. "This isn't about becoming bigger. It's about becoming stronger," she told PR in Canada.

For founders thinking about succession, it is a tidy model: a respected name survives, a successor takes the reins, and the business gets a bigger platform behind it.

Planning your own succession? Agencies.co can help you map the options.

Sources: PR in Canada, Strategy, Campaign Canada