Alloy buys Dragon Army to bulk up its digital and UX team in Atlanta

When demand outruns hiring, buying a team is often the fastest fix. That is the logic behind Alloy's acquisition of fellow Atlanta agency Dragon Army.

Alloy, a marketing and technology agency working across brand and experience, marketing orchestration, platform innovation and comms and PR, has taken on Dragon Army's full team, client roster and capabilities. Terms were not disclosed.

Dragon Army was founded in Atlanta in 2013 by Jeff Hilimire and is led by CEO Jenn Leahy. A certified B Corporation, it covers user experience and design, development and innovation, brand and identity, and content and digital marketing, with particular depth in healthcare, fintech and industrial solutions. Its clients include The Coca-Cola Company, Chick-fil-A, Delta Air Lines, Great Clips, The Home Depot and TKE.

The Dragon Army name will be retired. Alloy CEO Raj Choudhury leads the combined agency, with Hilimire and Leahy supporting the transition.

Alloy says demand for its work grew significantly in 2026, and that adding an established team was quicker than hiring one person at a time. "Their team deepens our UX and technology expertise at exactly the right moment," Choudhury said in the announcement.

For founders, it is a reminder that a strong, settled team with blue-chip clients is an asset in its own right, even when the brand itself does not carry on.

Sources: Alloy announcement (GlobeNewswire), Alloy