THE·TEAM buys London creator agency Outreach Talent Group

THE·TEAM, the global sports, music and entertainment company formerly known as Wasserman, has acquired Outreach Talent Group (OTG), a London creator representation agency. Terms were not disclosed.

OTG was founded in 2021 by Emilio and Amy Arciniega and also has a presence in New York. Its roster spans sport, fitness, beauty and lifestyle, including Montel McKenzie, Jess Breach, Justin Knussi and Sophie Richards. Net Influencer reports it was named Creator Talent Agency of the Year at the 2025 bCreator awards. Quartermast acted as OTG's exclusive M&A adviser.

Emilio Arciniega joins THE·TEAM as senior vice president, creators. He told Inside World Football the move gives OTG's clients "greater opportunities, capabilities and support beyond the UK."

This is THE·TEAM's fourth creator-focused acquisition this year. Its creators business, launched in 2023, now works in 28 countries and represents names including Livvy Dunne and MatPat.

For founders of creator agencies, the message is clear: global sports and entertainment groups are actively buying, and a strong, well-known roster built in five years can be enough to attract them.

Sources: Net Influencer, Inside World Football