Yes& Acquires Metaleap Creative to Strengthen Atlanta’s Design-Driven Agency Landscape

Yes&, an independent agency, has announced its acquisition of Atlanta-based brand and design studio Metaleap Creative on March 16, 2026. This acquisition marks a significant step in Yes&'s ongoing effort to enhance its creative offerings and further establish its presence in the Southeast’s creative market.

The acquisition of Metaleap Creative is part of a broader strategy by Yes& to solidify its creative core, having previously acquired Atlanta agency Hothouse. Zihla Salinas, CEO of Yes&, explained that the addition of Metaleap is crucial for building a more connected and design-led agency. "This is about building a more connected, design-led Yes& — one that helps clients move forward with clarity, confidence, and purpose," stated Salinas.

Founded over two decades ago, Metaleap Creative has built a strong reputation for creating thoughtful and enduring brand systems for high-profile clients including The Salvation Army, Procter & Gamble, Coca-Cola Consolidated, Food & Wine, Southern Living, National Geographic, and Team Rubicon. The agency is known for blending cultural fluency with disciplined craftsmanship, producing brands that are designed to endure the test of time.

As part of the acquisition, Metaleap Creative will continue operating under the Yes& brand, with Executive Creative Director José Reyes leading the creative direction. Reyes expressed confidence in the merger, highlighting the importance of trust and long-term relationships in creative work. "Joining Yes& allows us to honour everything Metaleap has been while expanding what we can offer clients through deeper strategy, broader capabilities, and a truly collaborative future," he remarked.

Josh Golden, President & CCO of Yes&, elaborated on the strategic reasoning behind the acquisition, noting the shift in the industry towards design-driven leadership at a time when companies are increasingly pressured to clarify their identities and maintain consistent branding across various platforms. "What we’re building at Yes& is a culture of creative leadership," said Golden. He pointed out that Metaleap’s talent immediately stood out, indicating that their level of design excellence would enhance the overall quality of work provided by Yes&.

This acquisition comes at a crucial time as the advertising industry continues to evolve, with agencies facing growing demands for clarity and consistency in brand messaging. Yes& aims to address this trend by consolidating skilled teams known for their taste and discipline, ultimately enhancing the agency's capabilities.

In summary, the acquisition of Metaleap Creative not only strengthens Yes&'s creative ambitions but also solidifies its presence in the competitive Atlanta market, which plays a significant role in shaping national brand conversations. The strategic integration of Metaleap is indicative of Yes&'s commitment to becoming a leading design-focused agency capable of meeting the complex needs of modern marketing.