Waracle Completes Acquisition of Inov8 to Boost Data and AI Capabilities

Waracle, a leading digital agency focused on delivering data and AI solutions, has announced its acquisition of Inov8, a prominent provider of digital and data services. This strategic acquisition, which aims to enhance Waracle's growth in the rapidly evolving data and AI sectors, was officially confirmed on 5th May 2026.

Founded in 2011 by Brian Graham, Inov8 Consulting has an excellent reputation for data management and data consulting in modern cloud infrastructure, paired with a developer-first culture that is celebrated by staff and clients alike. This acquisition helps Waracle further bolster their Data and AI credentials, after the strategic appointments of David Low as Chief AI Officer and James Poulten as Head of Data & AI in 2025.

The acquisition of Inov8 marks a significant step for Waracle, as it looks to bolster its expertise and service offerings in data analytics and artificial intelligence. With Inov8’s strong track record in providing innovative digital services and data-driven insights, Waracle anticipates expanding its capabilities to better serve existing and new clients.

Key figures in this deal include Waracle's leadership, which emphasised that the integration of Inov8’s team and technology will allow for enhanced service delivery and the development of advanced data solutions. This acquisition is expected to facilitate the implementation of AI-driven strategies across various industry sectors, tapping into the growing demand for digital transformation.

Overall, the acquisition of Inov8 by Waracle is seen as a forward-thinking move to position the agency as a strong player in the competitive landscape of data and AI services. The transaction reflects a broader trend of increasing agency consolidation aimed at expanding service capabilities in key growth areas.