Saendwich joins Groupe S'cape to take its fashion and beauty events further

French events group S'cape has acquired Saendwich, an event agency specialising in fashion, beauty, lifestyle and design. Stratégies reported the deal first. Terms were not disclosed.

S'cape, led by president Stéphane Abitbol, already works in corporate events, business travel and health events. Saendwich gives it a foothold in categories where it had no dedicated team.

Saendwich keeps its brand, its team and its operational independence. Founder Thibault David and partner Camille Berthon continue to run it, and the agency can now draw on the group's HR, finance, legal, IT, strategy, creative, video and production teams. The aim is bigger projects and a base for growth across Europe.

Both sides stressed that this is not a land grab. Abitbol told LÉVÉNEMENT the group was not looking simply to add one more agency ("ajouter une agence de plus"), but an expertise and a culture. David said the deal lets the team think bigger without giving up what defines it.

For founders of specialist event agencies, it shows the deal many want: back-office muscle and bigger budgets, with the brand and the leadership left alone.

Sources: Stratégies, LÉVÉNEMENT, Meet In