The Podcast Consultant buys Sundial Media to add production firepower

Brand podcasts have become a serious marketing channel, and the agencies that make them are starting to consolidate.

The Podcast Consultant, a Chicago production agency, announced on 1 June that it has acquired Sundial Media. Terms were not disclosed.

Who is Sundial?

Adam Hendricks and Pat Kicklighter founded Sundial in 2024 as a boutique podcast production company. Shows it has worked on include Great Place to Work's Better, Fracture to Flourish and Sightings, and its clients have passed one million downloads and views between them.

Hendricks, a former VP of operations at Resonate Recordings, joins The Podcast Consultant. Kicklighter's credits include work for Tenderfoot TV and Audiochuck.

The buyer

CEO Karl Hughes runs The Podcast Consultant, which has produced more than 10,000 episodes since 2015 for wealth managers, asset managers, professional services firms and universities. It says it wants to be "a thoughtful home for great podcast, audio, and video production companies", and plans more deals with founder-led studios.

Hendricks told Net Influencer: "Partnering together gives Sundial's clients access to a broader team."

Why it matters

Podcast and video production is a fragmented market full of small, founder-run studios. A buyer with a clear plan to roll them up gives those founders a route to an exit while keeping their craft and clients intact.

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Sources: Podnews, Net Influencer