OneMagnify Acquires Optimal to Enhance Performance Marketing Capabilities

OneMagnify, a leader in AI-enabled marketing solutions, has announced its acquisition of the Performance Marketing business of Optimal, a digital marketing partner known for its expertise in performance media and audience data solutions. The announcement was made on February 25, 2026, although the terms of the transaction remain undisclosed.

Optimal has built a strong reputation over nearly twenty years as a leader in performance marketing, particularly within technology and SaaS, automotive and transportation, real estate, construction and home services, and eCommerce and consumer brands. The company is recognised for delivering measurable results across various digital channels, including paid search, paid social, CTV, programmatic, and marketplace advertising.

This strategic acquisition is aimed at integrating Optimal’s performance media expertise with OneMagnify’s AI-powered platform and analytics capabilities. This move is part of OneMagnify’s strategy to strengthen its comprehensive paid media offerings, which also includes programmatic, CTV, paid search, paid social, and marketplace advertising. The acquisition comes on the heels of OneMagnify’s recent purchase of Emodo, further solidifying the company’s position in the marketplace.

Mark Petroff, CEO of OneMagnify, commented on the acquisition, stating, “Integrating Optimal’s performance marketing expertise with our platform and professional services creates a powerful, end-to-end offering for businesses looking to drive measurable growth.” Additionally, Ravi Karumuru, President of OneMagnify, highlighted that the acquisition accelerates OneMagnify’s transformation into a unified, AI-native, platform-enabled agency specifically designed for B2B growth.

Brian Wulfe, President of Optimal, expressed enthusiasm about the acquisition, noting that OneMagnify’s vision for a unified, AI-powered marketing platform aligns perfectly with the evolving performance marketing needs of their clients. He stated, “Becoming part of OneMagnify enables us to now offer our clients the benefit of a fully integrated, strategic platform implementation, while maintaining the performance-driven focus that has defined our business from the beginning.”

This acquisition signalises a broader trend towards consolidation in the marketing sector as companies seek to bolster their capabilities in the face of growing demand for integrated marketing solutions that leverage advanced technology and data for improved performance.