Lippe Taylor and Twelvenote Unite as /Prompt, Embracing AI-Driven Marketing

Independent sister agencies Lippe Taylor and Twelvenote are unifying under a single brand, /prompt, as they reshape their offerings with artificial intelligence at the core. This significant rebranding comes on the heels of the agencies launching /prompt as an AI-focused joint venture in 2023, aimed at expanding their product offerings.

As part of this transformation, Lippe Taylor and Twelvenote are officially abandoning their existing names and combining forces to adopt the new identity of /prompt. Paul Dyer, the chief executive of Lippe Taylor, will retain his role at the helm of the newly unified agency. This move highlights the growing trend in the marketing sector towards integrating advanced technology, particularly AI, within agency services.

Founded 35 years ago, Lippe Taylor originally focused on public relations. In recent years, it has expanded its services into integrated marketing and communications, with the inception of Twelvenote in 2021 to further enhance its capabilities. Currently, public relations makes up only 40% of Lippe Taylor's business as the agency evolves to include a broader range of marketing solutions.

This rebranding and consolidation signal a significant shift in the agency's strategy, reflecting the increasing necessity for marketing firms to harness AI technologies to stay competitive in a rapidly changing marketplace. The establishment of /prompt captures the essence of this shift, aiming to deliver innovative solutions that leverage AI for their clients.