Harvest Group Welcomes Mountaingate Capital as Strategic Investor

Harvest Group, a leading integrated commerce agency for high-growth consumer brands, has announced a strategic partnership with Mountaingate Capital as a financial partner and strategic investor. This growth investment is poised to mark the next phase of expansion for Harvest Group, strengthening its integrated commerce model and proprietary technology while preserving the company’s culture, leadership, and independent operating structure.

Ross Cully, CEO of Harvest Group, stated, "This is an intentional step forward for Harvest Group. The retail industry continues to increase in complexity across retailers and channels. We built Harvest Group as an integrated commerce agency – aligning retail sales, digital commerce, retail media, and analytics into one accountable growth system, powered by our proprietary business intelligence and execution platform. Partnering with Mountaingate allows us to invest ahead of that complexity, scale responsibly, and continue delivering seamless, measurable growth for our clients."

Importantly, the leadership and operational model of Harvest Group will remain unchanged following this partnership. Cully will continue to serve as CEO, and the multi-functional service model that the agency has established will remain consistent. Harvest Group will operate independently, while benefiting from Mountaingate Capital's strategic partnership at the board level.

Harvest Group has experienced significant growth in recent years, expanding its service offerings, retailer expertise, and proprietary technology to address the evolving needs of high-growth consumer brands in today’s complex retail environment. The partnership with Mountaingate Capital will enable Harvest Group to further invest in its technology, data infrastructure, and retailer depth, enhancing the agency's capabilities in connected commerce.

Cully added, "We were deliberate in selecting a partner who aligns with our culture and long-term vision. Mountaingate invests in companies that are rapidly scaling and differentiated in their respective markets. Together, we’re building on our momentum and reinforcing our commitment to being the most integrated, accountable commerce agency in the market."

Mountaingate Capital is known for investing in high-performing, founder-led businesses, working closely with management teams to bolster long-term growth. The firm brings extensive experience in technology-enabled commerce marketing. Will Benton, Principal at Mountaingate Capital, expressed excitement about the partnership: "We are thrilled to partner with Ross and the Harvest Group team to support the company’s vision and next phase of growth. Harvest Group’s rapid growth, proprietary technology, integrated commerce capabilities, and values-based culture position it as a clear industry leader, with significant opportunities to further expand client impact and drive accelerated growth both organically and through strategic acquisitions."

Although the financial specifics of this partnership were not disclosed, it marks an important milestone for Harvest Group as it continues to establish itself as a leader in the integrated commerce space. Kutak Rock provided legal counsel to Harvest Group, while Kirkland & Ellis acted as legal counsel to Mountaingate Capital in this transaction.

Founded in 2006, Harvest Group focuses on helping high-growth consumer brands navigate the complexities of the retail landscape. The agency provides integrated solutions aligning strategy across in-store and digital commerce, retail media, and social platforms, all powered by its proprietary technology platform. With over 400 employees globally, Harvest Group collaborates with major retailers, including Walmart, Sam’s Club, Target, Amazon, Costco, and Kroger.

Mountaingate Capital, based in Colorado, specialises in partnering with founders and entrepreneurial companies to accelerate growth and build industry leaders. With over $1.4 billion in assets under management, the firm targets investments in marketing services, business services, specialty manufacturing, and distribution.

This growth investment by Mountaingate Capital signifies a strategic move for Harvest Group as it aims to capitalise on its strengths in the dynamic retail sector and continue its trajectory of growth and innovation.