FCM Meetings & Events Acquires UK Brand Experience Agency

FCM Meetings & Events has acquired a UK brand experience agency as part of its strategy to enhance its offerings in the meetings and events (M&E) sector. The acquisition comes amid a reported surge in M&E spending among European companies, with expectations to ramp up investments in 2026.

This move is aligned with FCM's broader goals to strengthen its position within the industry and provide more comprehensive services to clients. The specifics of the brand experience agency acquired have not been disclosed, but it reflects FCM's commitment to expanding its capabilities and offering innovative solutions for business meetings and events.

Additionally, in related industry news, Navan has integrated BoomPop into its meetings platform, further evolving the landscape of digital solutions for meetings and events, while a Salesforce-native meetings app has unveiled a new platform vision that aims to revolutionise M&E management.

Overall, these developments signal an increased emphasis on enhancing M&E experiences and leveraging technology to cater to the evolving demands of European businesses.