Capstone Point Holdings Expands Media Horizons with Acquisition of Optimad Media

Capstone Point Holdings, LLC has announced its acquisition of the Entertainment Media division of Optimal, a portfolio company managed by ORIX Capital Partners. The deal, confirmed on March 16, 2026, paves the way for Capstone to enhance its media investment capabilities, particularly within the entertainment sector.

The acquired division will continue to operate under its established name, Optimad Media. This branding underscores its commitment to innovative media investing, planning, and execution. The acquisition positions Optimad Media as a significant partner for studios, distributors, networks, and content creators in the increasingly competitive entertainment landscape.

Kevin Weisberg, the founder of Optimad Media, will remain at the helm of the company post-acquisition. His leadership will focus on driving media campaigns across a range of platforms. Under the new ownership, Optimad Media will also engage in prints and advertising (P&A) campaigns in collaboration with its client partners, ensuring comprehensive support from theatrical releases through to home entertainment, streaming, and broadcast.

Weisberg expressed enthusiasm about the partnership with Capstone Point Holdings, stating, “The Optimad Media name reflects our heritage and our commitment to bold, client-focused innovation. We are excited to partner with Capstone Point Holdings as we expand our capabilities and deliver media strategies that resonate in today’s fast-evolving market.”

A spokesperson from Capstone Point Holdings remarked that this acquisition highlights their confidence in the entertainment media sector and their strategy of supporting founder-led businesses, emphasising the strong track record and expertise that Weisberg brings as CEO of Optimad Media.

David Nishida, Chief Operating Officer and Group Chief Financial Officer of ORIX Corporation USA, commented on the acquisition, noting, “We are proud of the growth achieved under our stewardship and confident that Capstone Point Holdings and Optimad Media’s leadership will take this division to new heights. This transaction reflects our strategy of fostering value and enabling transitions to aligned partners.”

Optimad Media, which is headquartered in Los Angeles, will continue to base its operations there while also expanding its team and capabilities in the months ahead. Capstone Point Holdings' investment is likely to bolster Optimad Media’s position as a leading media planning and buying agency within the entertainment industry, leveraging its data-driven approach and P&A investment partnerships.

According to the original report by Orix, this acquisition signals a strategic step for Capstone Point Holdings as it seeks to enhance its portfolio in the media investment sphere, directly benefiting from Optimad Media’s established relationships and expertise within the entertainment sector.