Brunner acquires AdSkate to add AI-powered marketing intelligence and creative performance

Brunner has acquired AdSkate, adding AI-powered marketing intelligence and creative performance capabilities, Pulse 2.0 reports.

The acquisition brings AdSkate’s AI-driven marketing intelligence and creative performance functionality into Brunner’s offering. The announcement frames the deal as an expansion of Brunner’s capabilities rather than a geographic play or a financial restructuring.

The purchase explicitly targets AI-led marketing intelligence and creative performance, areas buyers and clients are prioritising as measurement and creative optimisation converge. The deal signals Brunner is buying capability to strengthen performance-led creative and data-driven decisioning inside the agency.

This is a capability acquisition, not a headline roll‑up. For agency owners, the takeaway is straightforward: AI-enabled analytics and creative-performance tooling are now a bolt‑on capability acquirers want. Agencies that can demonstrate measurable creative uplift driven by AI will be more attractive to buyers. For private equity and holdcos, the transaction underlines that buying specialised AI marketing tech or teams remains a faster route to capability scaling than building from scratch.