What Is My Agency Worth? How to Use Our Free Valuation Calculator
Every agency founder asks the same question at some point: what is my business actually worth?
Whether you're considering selling, bringing on a partner, or simply curious, knowing your agency's market value is essential. Our free valuation calculator gives you a data-informed estimate based on real agency transaction data and current market multiples.
How Our Valuation Calculator Works
To get the most accurate estimate, have these numbers ready: annual revenue, adjusted EBITDA or profit margin, recurring revenue percentage, number of clients, and your agency specialty.
You'll receive an estimated valuation range, implied EBITDA multiple, key factors affecting your valuation, and actionable recommendations to increase your agency's value.
What Determines Your Agency's Value?
| Factor | Impact | Why It Matters |
|---|---|---|
| Recurring revenue % | High | Predictable cash flow reduces buyer risk |
| EBITDA margin | High | Profitability signals operational efficiency |
| Client concentration | High | Diversified revenue is more stable |
| Growth trajectory | Medium-High | Upward trends justify premium multiples |
| Owner dependence | Medium | Agencies that run without the founder are more valuable |
Typical Valuation Ranges by Agency Size
| Annual Revenue | Typical Multiple | Enterprise Value Range |
|---|---|---|
| Under $1M | 2–4x SDE | $200K–$800K |
| $1M–$3M | 3–5x EBITDA | $300K–$3M |
| $3M–$5M | 4–6x EBITDA | $600K–$6M |
| $5M–$10M | 5–7x EBITDA | $1M–$14M |
| $10M–$25M | 6–8x EBITDA | $3M–$40M |
| $25M+ | 7–10x EBITDA | $10M+ |
Why Get a Valuation Now?
- Make better business decisions — Investments in recurring revenue, team, and processes have quantifiable value impact
- Plan your exit timeline — Identify the gap between current value and your target number
- Negotiate from strength — Know your value when buyers approach
- Track your progress — Annual valuations show whether you're building value or standing still
What Happens After You Submit?
- Instant estimate — Receive a valuation range immediately
- Confidential — Your information is never shared without consent
- Optional follow-up — Our advisory team can provide a deeper analysis
- No obligation — Getting a valuation doesn't commit you to selling
Get your free valuation estimate now →
It takes less than 5 minutes, it's completely confidential, and there's no obligation.
Want to Go Deeper?
- Marketing Agency Valuation: How Much Is Your Agency Worth?
- Marketing Agency Valuation Multiples by Type: 2026 Benchmarks
- What Are Healthy EBITDA Margins for a Marketing Agency?
- Agency Recurring Revenue: Why It's the #1 Valuation Driver
- Agency Owner Exit Strategy Guide
Get a confidential conversation with our M&A advisory team. Start your exit journey →