IA
Media BuyingIndependent agencyUnclaimed profile
IAB Tech Lab
United States
About the agency
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification
Expertise
Services
Programmatic / DisplayVideo / Production
Industries
Charity / Non-Profit
For agency owners