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Xerxes

Premium Creative Brand Experience, Experiential & Live Event Production Agency for Global Blue-Chip Brands

Consumer and Corporate Brands, Technology, Sports, Travel, Hospitality
UK
Est. 2019

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Asking Price

$10.4M

Revenue (2027E)

$6.7M

EBITDA (2027E)

$1.8M

EBITDA Multiple

5.7x

Founded

2019

Client Mix

60% B2B / 40% B2C

About This Agency

This established UK-based creative, experiential, and live-production agency has built a strong reputation as the go-to partner for global blue-chip brands seeking premium brand activation. With seven years of operation, it specialises in live events, experiential production, creative strategy and brand identity - delivering consistently high-quality output across consumer, technology, sport, hospitality, and fashion sectors. The agency has supported a diverse portfolio of household-name global brands, with multi-year tenures the norm rather than the exception. Remarkably, the business has maintained adjusted EBITDA margins of 24-28% on a £4-5M revenue base across two consecutive years - highlighting an exceptional delivery reputation, deep client loyalty, and a track record of winning and growing enterprise mandates that few competing agencies can match. Operating with a lean, in-house London team, with a satellite office in Dubai and a flexible production-scaling network globally, the business generates strong project economics with multi-£100K to £1M+ engagement sizes typical. The Managing Director leads strategy and client relationships, supported by a Delivery Director, Global Executive Creative Director, and a 14-person team executing across creative, design, production, and account management.

Revenue History
EBITDA History
Service Breakdown
Live Events & Experiential Production50%
Creative Strategy & Brand Activation30%
Design & Brand Identity15%
Account & Project Management Retainers5%
Industry Focus
Technology & SaaS 50%
Consumer Brands & Apparel20%
Travel, Hospitality & Sport15%
Beverages & Lifestyle 10%
Other B2B5%
Revenue Model
Retainer15%
Project85%
Key Highlights
  • - Predominantly run a direct-to-brand delivery model - but this is complemented by a secondary revenue stream where they are a trusted brand experience partner to leading creative, social and PR agencies - bringing their most ambitious ideas to life
  • - Marquee blue-chip client base
  • - Multi-year client tenures - Some partnerships running 4+ years with YoY growth
  • - High average deal size - multi-£100K to £1M+ project engagements typical
  • - Founder-led but well-structured - Delivery Director and Creative Director own day-to-day delivery; MD prepared to remain post-close
  • - Live and material new business pipeline including a potential project that could exceed FY27
  • - Stable adjusted EBITDA at £1.3M+ across FY24 and FY25, with 24-28% margins - upper-quartile for creative agencies.
  • - Defensible niche in premium live and experiential production - high barriers vs commoditised digital marketing agencies.

Confidential Information Available

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