Military and Sports media and marketing company with Fortune 500 advertisers
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$3.9M
$975K
5x
2011
0% B2B / 100% B2C
The company is a leading media and marketing service provider to a large and growing community of active and retired military personnel and their families (total worldwide available market of 12 million consumers). The company provides access for Fortune 500 companies in the CPG, travel, hospitality, pet, food & beverage, industries to market, advertise, promote and provide content to the Company’s installed base of 2.3 million website and newsletter subscribers. The company owns and operates three proprietary, major industry media platforms which have produced over 370 million social media impressions and generated millions in advertising revenue since 2011. The company provides its marketers and advertisers a full range of services such as media creation and placement, paid search, SEO, email marketing, influencer and social media development, placement and distribution, couponing, sweepstakes, analytics and KPIs. The company has also expanded its media capabilities into streaming and produces sports and special events content in select key markets with a completely new segment of paid subscribers; the fastest growing segment of company’s business.
- The business offers a unique full media and marketing package for the fortune 500 brands it represents. Examples include Coca Cola, Johnson & Johnson, Kraft Heinz etc.
- The owner is optimistic about the growth plans for the business and sees the numerous opportunities to take the business forward, the seller is looking to pursue other interests after the sale. Over the past several years, the owner has migrated the roles and responsibilities to key members of their management team. They are happy to remain within the business for a period that ensures and effective transition, in order to maintain the legacy built.
- Location: California, USA