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Pavement

Lead generation company focused on the franchise industry that helps national and regional brands find franchisees in new markets.

Marketing
Texas
Est. 2018

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Asking Price

$6.8M

EBITDA Multiple

4.85x

Founded

2018

Client Mix

100% B2B / 0% B2C

About This Agency

Established in 2018, this award-winning agency has twice earned a spot on the Inc. 5000 list, reflecting its rapid growth and industry impact. Specializing in the franchising sector, the agency has successfully partnered with hundreds of franchise brands and consultants, helping them secure new deals through a proprietary, results-driven email marketing system. To date, the agency has delivered over 150,000 unique leads to its clients, resulting in more than 2,000 franchise deals closed. This high-margin business is led by a seasoned leadership team with extensive expertise in the franchising industry. Supported by a dedicated overseas team that expertly manages data-related tasks, the agency boasts a comprehensive and continually updated database, ensuring optimal campaign performance. The business is fortified by a highly structured and meticulously documented operational moat, positioning it as a prime acquisition target for strategic buyers seeking a strong foothold in the franchising space.

Revenue Model
Retainer0%
Project100%
Key Highlights
  • Proven Track Record: Twice recognized on the Inc. 5000 list for its exceptional growth, this agency has a strong reputation and proven results, having generated over 2,000 franchise deals from 150,000 unique leads.
  • Scalable and High-Margin Business Model: The agency operates with a high-margin business model, supported by a tenured leadership team with deep expertise in franchising and a cost-effective overseas team managing data-related tasks. Contracts with customers are monthly recurring and have typical tenure length of 7-12 months.
  • Proprietary Marketing System: The agency’s success is driven by a proprietary email marketing system and continually updated database, which together form a powerful, repeatable method for generating new franchise deals.
  • Strong Operational Infrastructure: A highly structured and meticulously documented operational framework, or "moat," ensures the business is well-positioned for seamless integration and scalability under new ownership.

Confidential Information Available

Detailed financials, client information, and proprietary data are available after signing our NDA. Request access to receive comprehensive materials.

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