Independent National TV & Streaming Media Platform with Proprietary Unified Video Planning Technology

An independent, national advanced television and video advertising platform operating across linear TV, Connected TV (CTV), OTT, streaming, live sports, and digital video. Founded in 1980s, the business has grown from an early cable pioneer into one of the largest independent converged TV buying platforms in the United States, placing and managing hundreds of millions of dollars in media annually. The company is highly regarded for its national TV buying power, live sports expertise, and vendor-neutral operating model, enabling unbiased, performance-driven planning decisions. Clients benefit from integrated standard image and direct response buying, advanced attribution, and strong negotiating leverage comparable to major holding companies. Alongside its established core business, the company has recently introduced a proprietary unified video capability that brings linear TV and streaming under a single planning and measurement framework. While early in adoption, this initiative is already supporting larger budgets, improved forward visibility, and enhanced long-term scalability. Following temporary industry-wide disruption in 2023, the business implemented a streamlined operating structure and operational realignment. With market conditions normalized and core capabilities strengthened, the company is positioned for renewed growth and margin expansion from 2025 onward. This opportunity is well suited to strategic acquirers or investors seeking a scaled, defensible advanced TV platform with strong cash generation and optional technology-enabled upside.

• Independent, privately held, woman-owned advanced TV and media platform
• Places and manages hundreds of millions of dollars in annual television and video advertising spend across linear TV, CTV, OTT, streaming, and live sports
• Proprietary unified video software capability that enhances planning, activation, optimization, attribution, and invoicing across linear and streaming channels within a single workflow
• Fully vendor-neutral model with no holding-company mandates or forced spend agreements, enabling unbiased and performance-driven media execution
• Proprietary databases covering all 210 U.S. DMAs with historical cable and broadcast pricing data, supporting faster planning and stronger rate negotiations
• Deep expertise in national TV, live sports, and premium broadcast sponsorships
• Integrated standard image and direct response buying teams driving superior rate intelligence and measurable client cost savings
• Proven ability to deliver added value through sponsorships, program upgrades, audience guarantees, and negotiated makegoods
• Approximately 90% client renewal rate, supported by long-standing, multi-year client relationships
• Lean operating structure following post-2023 restructuring, supporting scalability and margin expansion
• Positioned to benefit from the continued shift toward converged, data-driven television and performance-measured video