Asking Price
$1.0M
EBITDA Multiple
3.4x
Founded
2020
Client Mix
100% B2B / 0% B2C
About This Agency
This premier social media and PR agency has established itself as Hong Kong's leading food and beverage specialist agency, with a successful expansion into Singapore. Offering comprehensive end-to-end services including social media management, digital advertising, newsletter marketing, content creation, and public relations, the firm delivers integrated solutions for discerning clients. This acquisition presents an exceptional opportunity for global agencies with established food and beverage expertise to enter the lucrative Asian market through a proven, respected industry leader with strong footholds in both Hong Kong and Singapore.
Revenue Model
Retainer70%
Project30%
Key Highlights
- Sector Specialisation: The agency’s exclusive focus on F&B gives it deep industry expertise and operational understanding, enabling it to deliver more targeted and impactful marketing strategies compared to generalist agencies.
- Market Positioning: Recognised as one of the top three marketing partners for restaurant operators in Hong Kong, the agency benefits from strong brand equity and industry trust, which can support further regional expansion or strategic partnerships.
- Technology-Enabled Services: Early adoption of analytics and measurable ROI tools positions the agency well for scaling through tech-enabled marketing services, offering a strong foundation for productisation or platform development in the future.