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Greystoke

Digital Media Publisher Representation Business in APAC

General
Remote
Est. 2019

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Asking Price

$4.7M

Revenue (2026)

$2.6M

EBITDA (2026)

$956K

EBITDA Multiple

5.2x

Founded

2019

Client Mix

100% B2B / 0% B2C

About This Agency

A specialist digital media company represents the exclusive advertising sales for over 19 premium publishers and platforms across Australia, New Zealand, and the United Kingdom. Founded in 2019, the business has built a diversified client base of 41 media agencies - including tier-1 groups such as OMD, Publicis, Carat, and WPP, as well as leading independents - and ran successful campaigns for over 67 unique advertisers in the last financial year. The publishers and platforms represented include Healthline Media, Gameloft, iion, PriceSpy, AccuWeather, Podkatz, Concrete Playground, Rolling Stone, Reuters, Investing.com, The Roar, and Newsroom, among others. The portfolio delivers 2.7M+ monthly uniques in New Zealand, 9M+ monthly uniques in Australia, with global extensions via partners, including audio streams reaching millions of listeners. Additionally, the business maintains a database of 4,800 email subscribers, providing an owned audience channel for direct marketing, client campaigns, and future monetisation opportunities. Market tailwinds: Digital media advertising is experiencing strong growth, particularly in audio (including podcasts) and gaming. These high-engagement verticals already represent approximately 45% of the company’s revenue (podcast ~20%, gaming ~25%), positioning it to capitalise on ongoing industry expansion.

Revenue History
EBITDA History
Service Breakdown
Display, Video & Rich Media55%
Gaming Advertising25%
Podcast / Audio Advertising20%
Industry Focus
Gaming25%
Lifestyle & Entertainment25%
News & Editorial 15%
Finance & Investment10%
Sports 10%
Health & Wellness15%
Revenue Model
Retainer60%
Project40%

Confidential Information Available

Detailed financials, client information, and proprietary data are available after signing our NDA. Request access to receive comprehensive materials.

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