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Daedalus

Highly Profitable AI-Enabled Brand & Design Agency for Leading Consumer Brands

CPG
United States
Est. 2000

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Asking Price

$10.3M

Revenue (2026E)

$3.5M

EBITDA (2026E)

$2.6M

EBITDA Multiple

5x

Founded

2000

Client Mix

20% B2B / 80% B2C

About This Agency

This highly profitable US-based brand and design agency works with ambitious consumer brands across strategy, identity, packaging, digital, environmental design and brand experiences. With particular strength in CPG, it has built long-term relationships with major brands across food & beverage, sport, technology, travel and wellness, with client relationships typically spanning 3–5 years. The agency has an exceptional track record of helping brands grow. Its longest-running partnership saw it act as design partner to a family-owned consumer brand as sales grew from approximately $16M to $500M+, culminating in a $1.2B strategic acquisition. Its multidisciplinary model enables it to work across the full brand journey, from strategy and identity through packaging, digital, physical environments, campaigns and selected experiential activations. The business is also AI-enabled, with an owned brand-intelligence platform alongside AI content-generation capabilities developed with a specialist partner. These tools accelerate brand onboarding, research and content production, delivering up to 4x efficiency on selected workstreams while allowing the agency to maintain the quality and craft for which it is known. Beyond traditional agency services, the business has developed a venture-studio capability, using its strategy, design, digital and product expertise to build products, platforms and new brand propositions. This builder mindset provides additional opportunities beyond conventional billable agency work. The agency generated $3.3M revenue and $2.07M adjusted EBITDA in FY25, representing a 62% adjusted EBITDA margin. Its lean operating model, strong client relationships and historically limited outbound business development provide a compelling platform for further growth.

Revenue History
EBITDA History
Service Breakdown
Brand Identity & Brand Standards30%
Experiential, Environmental & Event Design25%
Digital & Product Design20%
Strategy, Alignment & Research10%
Launch, Marketing & Activation Campaigns5%
Industry Focus
Premium CPG/FMCG75%
Wellness10%
Tech 6%
Travel5%
Financial4%
Revenue Model
Retainer87%
Project13%
Key Highlights
  • Exceptional consumer & CPG credentials including helping a consumer brand scale from $16M to $500M+ sales and ultimately a $1.2B strategic acquisition.
  • Highly profitable - $3.3M FY25 revenue and $2.07M adjusted EBITDA.
  • Long-standing client relationships, typically 3–5 years, including major global and category-leading brands.
  • AI-enabled delivery with owned brand-intelligence technology and AI content workflows delivering significant efficiency gains.
  • Multidisciplinary brand capability including strategy, identity, packaging, digital, environmental design and experiential activation.
  • Venture-studio capability with the ability to build products, platforms and new brand propositions beyond traditional agency services.
  • Award-winning work - internationally recognised brand and experiential projects.
  • Significant growth opportunity - historically relationship and referral-led, with no systematic outbound new-business engine.

Confidential Information Available

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