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B2B SaaS Platform with AI-Agentic GTM Software, AWS Acceleration IP, and a Full-Service Outsourced Marketing Engine

Technology
Australia
Est. 2000

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Asking Price

$5.2M

Revenue (2027)

$2.3M

EBITDA (2027)

$770K

EBITDA Multiple

15x

Founded

2000

Client Mix

100% B2B / 1% B2C

About This Agency

A 25-year-old B2B SaaS and methodology platform combining a proprietary AI-agentic go-to-market planning software, a 16-agent internal AI operations fleet (Claude API + AWS Lambda) delivering ~25% cost-of-sales reduction, and a full-service outsourced marketing engine. Not an agency with software bolted on, a software business with profitable services attached. Australian-headquartered with active delivery across 45 countries. The business is the designated partner-acceleration platform for Amazon Web Services (150+ partners guided globally) and SAP (150+ partners), with AWS the largest single revenue line, diversified across regions and engagement types (no single engagement >8%). Revenue is ~81% recurring or contracted, with 3-year average client tenure and 85% quarterly retention. Operates under a devolved six-practice leadership model that runs independently of the founder, who is prepared to remain in a transitional capacity.

Revenue History
EBITDA History
Service Breakdown
Marketing Execution 57%
Planning (Funnels, GTM strategy, ecosystem programmes)24%
Ad-hoc Projects10%
SaaS Licensing6%
Other (expense recovery, training)3%
Industry Focus
Technology, SaaS & Cloud35%
Ecosystem Partner Acceleration (AWS, SAP, Distributors)25%
Advanced Technology (AI, Hypersonics, Drones, Launch)15%
Industrial, Manufacturing & Logistics12%
Professional Services8%
Other B2B5%
Revenue Model
Retainer81%
Project19%
Key Highlights
  • Proprietary IP moat — in-house AI-agentic SaaS + 25-year owned methodology, not consultant-in-the-head.
  • AI operating leverage already live — internal agent fleet delivering ~25% cost-of-sales reduction.
  • Ecosystem distribution built-in — designated acceleration partner for Amazon Web Services and SAP (300+ partners guided globally).
  • High-quality recurring revenue — ~81% recurring, 3-year average tenure, 85% quarterly retention, proven $1-planning → $4-execution multiplier.
  • Blue-chip diversified clients — ~30 active retainers including AWS, Hypersonix, Sovereign AI, Advent One, Veyor Digital, Virtual IT Group, EY, Fujitsu and Technology One. No client >16%; no engagement >8%.
  • Margin inflection underwritten by AI — net margin trajectory 11% → 39% over three forecast years; opex grows ~4% p.a. against revenue accelerating 8% → 41%.

Confidential Information Available

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