Graybox Acquires Good & Gold to Enhance Integrated Marketing Solutions

In a strategic move to strengthen its service offerings, Graybox has officially acquired Good & Gold, a brand-first creative and digital marketing agency. This acquisition unites Graybox’s growth-focused strategies with Good & Gold’s expertise in creative and performance marketing solutions. The announcement highlights the commitment to delivering integrated marketing solutions that benefit their client-partners.

Good & Gold is renowned for its thoughtful and strategic approach to brand building and executing marketing campaigns. With the acquisition, Graybox aims to combine its performance-driven growth expertise with the creative leadership of Good & Gold, resulting in a more connected solution across brand strategy, creative development, digital experiences, and marketing execution.

Paul Weinert, Founder and Managing Principal at Graybox, expressed enthusiasm regarding the merger, stating, “We’ve known Carrie Hinton, Founder & CEO of Good & Gold, and her team for years and have long respected their work with leading Portland brands. Their ability to build strong brands while delivering real marketing performance makes them a natural fit. We’re excited to welcome their entire team and client portfolio into Graybox.” This sentiment underscores the collaborative spirit and aligned values of both teams.

In addition to enhancing collaborative efforts, the acquisition significantly expands Graybox’s capabilities in various domains including SEO, Paid Media Management across platforms such as Meta, Google, LinkedIn, TikTok, and Pinterest, as well as Email Marketing and Marketing Automation. Furthermore, the integration strengthens Graybox’s focus on small and local businesses by implementing Good & Gold’s proven processes for creating efficient and cost-effective websites and e-commerce stores on platforms including Webflow, Squarespace, and Shopify.

Graybox has prioritized continuity during this transition, ensuring that the Good & Gold team remains intact and existing processes and client relationships are preserved. Clients from both organizations can expect an expanded range of capabilities, broader strategic support, and a unified team dedicated to delivering thoughtful, scalable growth. The merger is expected to provide both agencies’ clients with increased accountability for measurable growth outcomes as they align brand and performance from strategy through to execution.

The merger between Graybox and Good & Gold signifies an important development in the agency landscape, highlighting a growing trend of agencies seeking synergies to enhance service offerings, particularly in a marketing environment increasingly oriented towards integrated strategies. This move illustrates a clear commitment to client success through innovation and collaboration in marketing execution.