Agencies.co vs Woodbridge International: Agency M&A Compared
Choosing the right platform or advisor for your agency M&A transaction is one of the most important decisions you will make. Both Agencies.co and Woodbridge International offer pathways to buying or selling a business, but they differ in focus, approach, and the type of seller they serve best. This comparison breaks down the key differences to help you make an informed choice.
We believe in honest comparisons. Woodbridge International has genuine strengths, and there are situations where they may be the better fit. Our goal is to help you understand the differences so you can choose the right partner for your specific situation.
Quick Comparison
| Feature | Agencies.co | Woodbridge International |
|---|---|---|
| Specialization | Marketing agencies only | Mid-market M&A advisory |
| Deal Size Range | $500K – $30M+ | $10M – $250M |
| Pricing Model | Transparent tiered pricing | Success fee + retainer |
| Advisory Support | Full M&A advisory included | Full-service with structured auction process |
| Time to Close | 90 days average | 6-9 months typical |
| Buyer Network | Vetted agency buyers | Institutional and strategic buyer access |
| Free Valuation | Yes | Yes (consultation required) |
About Agencies.co
Agencies.co is a marketplace and advisory platform built exclusively for marketing agency M&A. Every aspect of the platform — from valuation methodology to buyer network to deal structuring — is designed specifically for the marketing and communications agency sector. Founded to help agency owners navigate the complex process of buying, selling, or merging their businesses, Agencies.co offers transparent pricing, hands-on advisory, and a vetted network of agency-focused buyers. With a target close time of 90 days, the platform is built for speed, simplicity, and outcome.
About Woodbridge International
Woodbridge International is a mid-market M&A advisory firm known for their structured competitive auction process that generates multiple offers for each engagement. Their approach involves broad buyer outreach to both strategic and financial acquirers, creating competitive tension that can drive valuations higher. Woodbridge typically works with businesses generating $10M to $250M+ in revenue, and their track record of creating competitive bidding situations is well-documented. Their team of experienced M&A professionals manages the entire process from preparation through closing.
Key Differences
Auction Process
Woodbridge’s structured auction process is designed to create competitive tension among multiple buyers, potentially driving up valuations. Agencies.co takes a more targeted approach — identifying the specific buyers most likely to value your agency highly and facilitating focused negotiations. For marketing agencies, targeted matching often outperforms broad auctions because the right strategic buyer will pay more than any financial buyer in an auction.
Deal Size Minimum
Woodbridge focuses on businesses with $10M+ in revenue. Most marketing agencies are smaller than this threshold. Agencies.co serves agencies from $500K to $30M+, covering the full range of agency deal sizes.
Fee Structure
Woodbridge’s retainer plus success fee model, typical of mid-market advisory, can involve significant upfront costs. Agencies.co’s transparent tiered pricing offers more flexibility and cost control, particularly for smaller agency transactions.
Who Should Use Woodbridge International
Woodbridge International may be a better fit if your agency generates $10M+ in revenue and qualifies for their structured auction process, you want to create competitive tension among multiple buyers simultaneously, you are looking for institutional-quality M&A advisory for a larger transaction, or you have a diversified business that goes beyond pure marketing agency services.
Who Should Use Agencies.co
Agencies.co is the better choice if your agency is under $10M in revenue (where Woodbridge may not be the best fit), you prefer targeted buyer matching over a broad auction process, want agency-specific expertise rather than generalist M&A advisory, or value transparent pricing without large upfront retainers.
Pricing Comparison
Woodbridge International charges retainer fees plus success-based commissions, with fee structures designed for mid-market transactions ($10M+). Agencies.co offers published tiered pricing appropriate for the full range of marketing agency deal sizes. For agencies below Woodbridge’s typical deal size, Agencies.co’s pricing is more proportionate.
The Verdict
Woodbridge International runs an effective competitive auction process for mid-market businesses. If your marketing agency generates $10M+ in revenue and you want to test the market through a structured auction, they are worth considering. For agencies below that threshold — which represents the vast majority of marketing agency transactions — Agencies.co offers better-suited pricing, agency-specific expertise, and a buyer network designed for the marketing services sector.
Ready to Get Started?
Whether you are leaning toward Agencies.co or still evaluating options, the best next step is to understand what your agency is worth. Our free valuation gives you an honest, data-driven assessment with no obligation.
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