Agencies.co vs MergersCorp: Agency M&A Compared
Choosing the right platform or advisor for your agency M&A transaction is one of the most important decisions you will make. Both Agencies.co and MergersCorp offer pathways to buying or selling a business, but they differ in focus, approach, and the type of seller they serve best. This comparison breaks down the key differences to help you make an informed choice.
We believe in honest comparisons. MergersCorp has genuine strengths, and there are situations where they may be the better fit. Our goal is to help you understand the differences so you can choose the right partner for your specific situation.
Quick Comparison
| Feature | Agencies.co | MergersCorp |
|---|---|---|
| Specialization | Marketing agencies only | International M&A advisory |
| Deal Size Range | $500K – $30M+ | $5M – $200M |
| Pricing Model | Transparent tiered pricing | Success fee + retainer |
| Advisory Support | Full M&A advisory included | Full-service international M&A |
| Time to Close | 90 days average | 6-12 months typical |
| Buyer Network | Vetted agency buyers | Global buyer network across industries |
| Free Valuation | Yes | Consultation-based |
About Agencies.co
Agencies.co is a marketplace and advisory platform built exclusively for marketing agency M&A. Every aspect of the platform — from valuation methodology to buyer network to deal structuring — is designed specifically for the marketing and communications agency sector. Founded to help agency owners navigate the complex process of buying, selling, or merging their businesses, Agencies.co offers transparent pricing, hands-on advisory, and a vetted network of agency-focused buyers. With a target close time of 90 days, the platform is built for speed, simplicity, and outcome.
About MergersCorp
MergersCorp is an international M&A advisory firm that facilitates cross-border transactions across multiple industries worldwide. They operate in multiple countries and languages, bringing a global perspective to business sales. Their team helps businesses navigate the complexities of international transactions, including cross-border regulatory requirements, cultural considerations, and international deal structuring. MergersCorp works with businesses in the $5M to $200M+ range and has particular strength in connecting sellers with international strategic and financial buyers.
Key Differences
International vs Niche Focus
MergersCorp’s strength is international M&A across industries. Agencies.co’s strength is deep expertise in the marketing agency niche. For agency owners, the question is whether global buyer reach or agency-specific expertise produces a better outcome. In most cases, an agency-focused buyer network outperforms a broad international network for marketing agency transactions.
Deal Size and Complexity
MergersCorp is built for larger, more complex international transactions. Agencies.co serves the full range of marketing agency deal sizes. Most marketing agencies fall below MergersCorp’s typical deal range, where they may not be the optimal fit.
Industry Knowledge
MergersCorp advises across many industries. Agencies.co advises exclusively on marketing agencies. This specialization means deeper understanding of agency-specific value drivers, deal structures, and buyer motivations.
Who Should Use MergersCorp
MergersCorp may be a better fit if your agency generates $5M+ in revenue and you are specifically seeking international or cross-border buyers, you need an advisor with multi-country regulatory expertise, your business has significant international operations requiring complex deal structuring, or you are looking for strategic buyers in specific international markets.
Who Should Use Agencies.co
Agencies.co is the better choice if your marketing agency is in the typical agency deal size range, you want advisors who deeply understand marketing agency business models, need a buyer network purpose-built for agency acquisitions, or prefer transparent pricing and a more focused engagement process.
Pricing Comparison
MergersCorp uses institutional M&A pricing — retainer plus success fee — appropriate for their larger deal sizes. Agencies.co offers tiered pricing designed for the marketing agency market. For most marketing agencies, Agencies.co’s pricing is more proportionate to the deal size.
The Verdict
MergersCorp is a legitimate international M&A firm for businesses seeking cross-border transactions. For marketing agency owners — the vast majority of whom are selling domestically or within their region — Agencies.co’s agency specialization, focused buyer network, and appropriate pricing make it the more effective choice. If you genuinely need an international M&A process for a large agency, MergersCorp is worth a conversation.
Ready to Get Started?
Whether you are leaning toward Agencies.co or still evaluating options, the best next step is to understand what your agency is worth. Our free valuation gives you an honest, data-driven assessment with no obligation.
Get an Instant Valuation | Sell Your Agency | Browse Listings | Schedule a Call