Agencies.co vs GoMerge: Agency M&A Compared
Choosing the right platform or advisor for your agency M&A transaction is one of the most important decisions you will make. Both Agencies.co and GoMerge offer pathways to buying or selling a business, but they differ in focus, approach, and the type of seller they serve best. This comparison breaks down the key differences to help you make an informed choice.
We believe in honest comparisons. GoMerge has genuine strengths, and there are situations where they may be the better fit. Our goal is to help you understand the differences so you can choose the right partner for your specific situation.
Quick Comparison
| Feature | Agencies.co | GoMerge |
|---|---|---|
| Specialization | Marketing agencies only | Agency-specific M&A marketplace |
| Deal Size Range | $500K – $30M+ | $200K – $10M |
| Pricing Model | Transparent tiered pricing | Commission-based (varies) |
| Advisory Support | Full M&A advisory included | Marketplace matching, limited advisory |
| Time to Close | 90 days average | Varies |
| Buyer Network | Vetted agency buyers | Agency-focused buyer pool |
| Free Valuation | Yes | Limited |
About Agencies.co
Agencies.co is a marketplace and advisory platform built exclusively for marketing agency M&A. Every aspect of the platform — from valuation methodology to buyer network to deal structuring — is designed specifically for the marketing and communications agency sector. Founded to help agency owners navigate the complex process of buying, selling, or merging their businesses, Agencies.co offers transparent pricing, hands-on advisory, and a vetted network of agency-focused buyers. With a target close time of 90 days, the platform is built for speed, simplicity, and outcome.
About GoMerge
GoMerge is an online marketplace specifically built for buying and selling marketing and creative agencies. Like Agencies.co, they focus exclusively on the agency space rather than serving all business types. Their platform offers automated matching between buyers and sellers, basic valuation estimates, and a self-service listing process. GoMerge has carved out a niche by making it easy for agency owners to list their business and connect with potential acquirers without the overhead of a traditional M&A advisory engagement.
Key Differences
Advisory Depth
Agencies.co provides hands-on M&A advisory throughout the entire deal process, from valuation through closing. GoMerge operates primarily as a marketplace platform with more limited advisory support. For agency owners navigating their first sale, having a dedicated advisor who understands deal structuring, negotiation, and due diligence can make the difference between a good deal and a great one.
Speed to Close
Agencies.co targets a 90-day close timeline backed by structured processes and active buyer engagement. GoMerge timelines depend on marketplace dynamics and buyer-seller matching, which can be less predictable. For sellers who value certainty and momentum, a structured advisory timeline offers significant advantages.
Pricing Transparency
Agencies.co offers tiered, transparent pricing published on their website. GoMerge uses commission-based pricing that can vary by deal. Knowing your costs upfront helps you calculate your net proceeds accurately before committing to a sale process.
Buyer Vetting
Agencies.co actively vets and qualifies buyers before they access agency details. GoMerge’s marketplace model allows broader buyer access, which creates more inquiries but potentially more unqualified interest. Quality of buyer introductions often matters more than quantity.
Who Should Use GoMerge
GoMerge may be a better fit if you want a self-service marketplace experience, prefer to manage the sale process yourself, are comfortable with marketplace dynamics, or are selling a very small agency under $500K where full advisory costs would be disproportionate.
Who Should Use Agencies.co
Agencies.co is a better choice if you want dedicated M&A advisory support, value a structured 90-day close process, need help with valuation, negotiation, and deal structuring, or want your agency presented to a vetted buyer network rather than listed on an open marketplace.
Pricing Comparison
GoMerge charges commissions that vary by deal size and complexity. Agencies.co publishes transparent tiered pricing on their website, with options ranging from self-serve listing to full advisory engagement. Both models align incentives around successful closings, but Agencies.co’s published pricing gives sellers cost clarity upfront.
The Verdict
Both platforms serve the agency M&A space, which is a meaningful differentiator from generalist brokers. GoMerge works well for agency owners who want a marketplace approach and are comfortable managing more of the process themselves. Agencies.co is the stronger choice for owners who want hands-on advisory, faster timelines, and a structured deal process. If this is your first time selling an agency, the guided experience and buyer vetting that Agencies.co provides can be worth the investment.
Ready to Get Started?
Whether you are leaning toward Agencies.co or still evaluating options, the best next step is to understand what your agency is worth. Our free valuation gives you an honest, data-driven assessment with no obligation.
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