Agencies.co vs Exits.com: Agency M&A Compared
Choosing the right platform or advisor for your agency M&A transaction is one of the most important decisions you will make. Both Agencies.co and Exits.com offer pathways to buying or selling a business, but they differ in focus, approach, and the type of seller they serve best. This comparison breaks down the key differences to help you make an informed choice.
We believe in honest comparisons. Exits.com has genuine strengths, and there are situations where they may be the better fit. Our goal is to help you understand the differences so you can choose the right partner for your specific situation.
Quick Comparison
| Feature | Agencies.co | Exits.com |
|---|---|---|
| Specialization | Marketing agencies only | Online business and digital asset sales |
| Deal Size Range | $500K – $30M+ | $100K – $10M |
| Pricing Model | Transparent tiered pricing | Commission-based |
| Advisory Support | Full M&A advisory included | Digital business brokerage |
| Time to Close | 90 days average | 2-5 months typical |
| Buyer Network | Vetted agency buyers | Digital business acquirers |
| Free Valuation | Yes | Yes |
About Agencies.co
Agencies.co is a marketplace and advisory platform built exclusively for marketing agency M&A. Every aspect of the platform — from valuation methodology to buyer network to deal structuring — is designed specifically for the marketing and communications agency sector. Founded to help agency owners navigate the complex process of buying, selling, or merging their businesses, Agencies.co offers transparent pricing, hands-on advisory, and a vetted network of agency-focused buyers. With a target close time of 90 days, the platform is built for speed, simplicity, and outcome.
About Exits.com
Exits.com is a digital business brokerage specializing in the sale of online businesses, content sites, and some service-based digital companies. They offer a blend of marketplace exposure and brokerage support, helping sellers navigate the sale process from listing through closing. Exits.com positions itself as a mid-tier option between pure marketplace platforms and full-service M&A advisory firms, providing enough support for owners who want guidance without the overhead of institutional advisory.
Key Differences
Service Business Expertise
Exits.com primarily handles digital businesses with product or content revenue models. Agencies.co specializes in service businesses — specifically marketing and communications agencies. The dynamics of valuing and selling a service business (where the key assets are people, processes, and client relationships) are fundamentally different from product businesses. Using an advisor who understands service business M&A is important.
Buyer Network Focus
Exits.com attracts buyers interested in digital businesses and online assets. Agencies.co attracts buyers specifically interested in marketing agency acquisitions. For agency sellers, a focused buyer network produces more relevant inquiries and better valuations.
Advisory Depth
Exits.com offers a moderate level of support between pure marketplace and full advisory. Agencies.co provides agency-specific advisory tailored to the complexities of agency transactions. The right level of support depends on your experience with M&A and the complexity of your agency’s transaction.
Who Should Use Exits.com
Exits.com may be a better fit if you are selling a digital business or content site rather than a service agency, want moderate support without full advisory overhead, have a smaller digital business in their core deal range, or prefer a hybrid marketplace-brokerage approach.
Who Should Use Agencies.co
Agencies.co is the better choice if you are selling a marketing, creative, or communications agency, want agency-specific advisory and valuation methodology, need buyers who understand and value agency business models, or want a structured process designed for agency M&A complexity.
Pricing Comparison
Exits.com uses commission-based pricing in line with digital business brokerage norms. Agencies.co offers transparent tiered pricing. Both models align incentives around successful transaction completion.
The Verdict
Exits.com serves the digital business brokerage space competently. For agency owners selling a marketing agency, Agencies.co’s deep specialization in the agency M&A space — combined with an agency-focused buyer network and advisory team — provides a more tailored and effective path to a successful sale.
Ready to Get Started?
Whether you are leaning toward Agencies.co or still evaluating options, the best next step is to understand what your agency is worth. Our free valuation gives you an honest, data-driven assessment with no obligation.
Get an Instant Valuation | Sell Your Agency | Browse Listings | Schedule a Call