Agencies.co vs Digital Exits: Agency M&A Compared
Choosing the right platform or advisor for your agency M&A transaction is one of the most important decisions you will make. Both Agencies.co and Digital Exits offer pathways to buying or selling a business, but they differ in focus, approach, and the type of seller they serve best. This comparison breaks down the key differences to help you make an informed choice.
We believe in honest comparisons. Digital Exits has genuine strengths, and there are situations where they may be the better fit. Our goal is to help you understand the differences so you can choose the right partner for your specific situation.
Quick Comparison
| Feature | Agencies.co | Digital Exits |
|---|---|---|
| Specialization | Marketing agencies only | Digital business M&A |
| Deal Size Range | $500K – $30M+ | $250K – $20M |
| Pricing Model | Transparent tiered pricing | Commission-based |
| Advisory Support | Full M&A advisory included | Full brokerage with digital focus |
| Time to Close | 90 days average | 3-5 months typical |
| Buyer Network | Vetted agency buyers | Digital business acquirers |
| Free Valuation | Yes | Yes |
About Agencies.co
Agencies.co is a marketplace and advisory platform built exclusively for marketing agency M&A. Every aspect of the platform — from valuation methodology to buyer network to deal structuring — is designed specifically for the marketing and communications agency sector. Founded to help agency owners navigate the complex process of buying, selling, or merging their businesses, Agencies.co offers transparent pricing, hands-on advisory, and a vetted network of agency-focused buyers. With a target close time of 90 days, the platform is built for speed, simplicity, and outcome.
About Digital Exits
Digital Exits specializes in selling digital businesses, with a focus on companies generating $250K or more in annual profit. They offer streamlined valuations, marketing to their buyer database, and deal management through closing. Their straightforward, no-nonsense approach appeals to founders who want efficient execution without excessive process. Digital Exits has built a reputation for honest valuations and realistic expectations, which helps sellers avoid the disappointment of inflated initial estimates that some brokers use to win listings.
Key Differences
Valuation Approach
Digital Exits is known for providing realistic, conservative valuations upfront. Agencies.co provides agency-specific valuations that account for nuances like retainer quality, team depth, and service line profitability. Both approaches value honesty, but Agencies.co’s framework is tuned to the specific factors that drive agency multiples.
Business Type Breadth
Digital Exits handles digital businesses broadly — SaaS, content, e-commerce, and some service businesses. Agencies.co focuses exclusively on marketing and communications agencies. For agency sellers, this specialization means more relevant buyer introductions and more accurate valuations.
Process Efficiency
Both platforms emphasize efficiency. Digital Exits is known for a streamlined process, while Agencies.co targets a 90-day close with structured milestones. Agency deals have specific complexities — client contract assignment, team retention agreements, non-competes for creative staff — that benefit from a process designed around these requirements.
Who Should Use Digital Exits
Digital Exits may be a better fit if you are selling a digital business other than a marketing agency, value conservative, realistic valuations from the start, want a streamlined process with minimal overhead, or have a profitable digital business in their sweet spot of $250K+ annual profit.
Who Should Use Agencies.co
Agencies.co is the better choice if you are selling a marketing, creative, or communications agency, want agency-specific valuation methodology, need a buyer network built for agency acquisitions, or want advisory support for agency-specific deal complexities like creative team retention and client contract assignment.
Pricing Comparison
Digital Exits uses commission-based pricing typical of digital business brokerages. Agencies.co offers transparent tiered pricing published on their website. For agency sellers, comparing the net proceeds after fees is the most meaningful analysis.
The Verdict
Digital Exits is a solid, honest brokerage for digital businesses. Their straightforward approach and realistic valuations are refreshing in an industry where some brokers inflate numbers to win listings. For marketing agency owners, Agencies.co offers the additional benefit of deep agency specialization and a buyer network tuned to the marketing services sector.
Ready to Get Started?
Whether you are leaning toward Agencies.co or still evaluating options, the best next step is to understand what your agency is worth. Our free valuation gives you an honest, data-driven assessment with no obligation.
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