Buy a PPC Agency
Acquiring a ppc agency gives you immediate access to managed ad spend — often in the millions — along with platform expertise, client relationships, and certified specialists. PPC agencies generate measurable, trackable ROAS for clients, making retention predictable and revenue defensible. Whether you are a PE firm building a marketing services platform, an established agency adding a new discipline, or an experienced operator looking for your first acquisition, understanding the specifics of ppc agency deals will help you evaluate opportunities and negotiate effectively.
The ppc agency acquisition market is active, with deal volume growing as more founders approach retirement age and private equity interest in the marketing services sector continues to accelerate. Quality agencies in this space are in demand, so buyers who move decisively and demonstrate credibility will win the best deals.
Why Buy a PPC Agency?
Acquiring rather than building a ppc agency from scratch gives you an immediate advantage: established client relationships, trained teams, proven processes, and revenue from day one. Building these same capabilities organically would take 3-5 years and carry significant execution risk.
For strategic acquirers, a ppc agency fills a specific capability gap and creates cross-selling opportunities across your existing client base. For financial buyers, the recurring retainer revenue and strong margins typical of well-run agencies in this space make them attractive cash-flow investments. The key is finding an agency where the whole is worth more than the sum of its parts — where your resources combined with their expertise create real synergies.
What to Look for When Buying a PPC Agency
Due diligence for a ppc agency acquisition should focus on these specific areas:
- Total managed ad spend and management fee structure
- Google Premier Partner and Meta Business Partner certifications
- ROAS performance data across client portfolio
- Mix of platforms — Google, Meta, LinkedIn, Amazon, TikTok
- Client contract terms and fee structures (% of spend vs flat fee)
- Team certifications and ongoing training programs
- Attribution and reporting infrastructure
Beyond the checklist, spend time understanding the agency’s culture, client relationships, and what makes them successful. The best acquisitions happen when the buyer truly understands the business they are buying.
Typical Deal Structure
Acquisitions of ppc agencies are commonly structured as asset purchases with particular attention to the transferability of platform partnerships and certifications. Expect 60-75% cash at close with a 25-40% earnout over 12-18 months, typically tied to ad spend retention and management fee revenue. Buyers should verify that platform partner status transfers or can be quickly re-established. Transition periods of 3-6 months are common since PPC management is more process-driven than relationship-driven. Typical deal values range from $350K to $12M, though outliers exist on both ends.
Regardless of structure, every ppc agency deal should include clear provisions for client contract assignment, team retention, intellectual property transfer, and non-compete agreements. Work with an experienced M&A advisor who understands agency transactions to ensure nothing falls through the cracks.
Current PPC Agencies for Sale
Browse our current listings of ppc agencies available for acquisition. New listings are added weekly, and our team can notify you when an agency matching your criteria comes to market.
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Ready to Acquire a PPC Agency?
Whether you are looking for your first acquisition or adding to a growing portfolio, we can help you find the right ppc agency and close the deal. Our buyer network includes hundreds of agencies across every type and geography.