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Agency Valuation by Type

Not all marketing agencies are valued the same way. An SEO agency with 90% retainer revenue commands a different multiple than a creative shop with project-based billing or a media buying firm valued on managed spend. Understanding how your specific agency type is valued helps you set realistic expectations and position your business for maximum value.

Browse our valuation guides by agency type to learn typical EBITDA multiples, key value drivers, and what increases or decreases your agency’s worth.

Valuation Guides by Agency Type

Get Your Agency Valued

Our free valuation tool gives you an honest, data-driven assessment of what your agency is worth based on your specific agency type, financials, and market conditions.

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