Marketing Agencies for Sale in United States
United States is the world’s largest marketing agency market and the most active M&A market for agency transactions globally. The US houses every type of marketing agency at every scale, from sole proprietorships to multi-billion dollar holding companies. Major agency markets span both coasts and increasingly the Sun Belt, Midwest, and Mountain West.
With 40,000+ marketing agencies, United States offers a wide range of acquisition and sale opportunities across agency types, sizes, and specializations. Whether you are looking to buy an agency in this market or sell your existing United States-based business, understanding the local dynamics is essential to achieving the best possible outcome.
The United States Agency Market
The United States agency market is driven by demand from major industries including technology, healthcare, financial services, consumer goods, entertainment, real estate, energy, manufacturing — every major industry sector. This industry mix creates demand for specialized marketing services and sustains a diverse agency ecosystem. Local agencies have developed particular strength in the full spectrum of marketing services — digital, creative, PR, media, performance, data analytics, content, social, experiential, and more.
M&A activity in the United States market has been increasing, driven by PE firms looking for platform acquisitions, strategic buyers seeking geographic or capability expansion, and individual buyers attracted to the market’s growth potential. Deal sizes in this market typically range from $500K to $10M+, with larger transactions for established agencies with blue-chip client rosters.
Why Buy a Marketing Agency in United States
- Access to the world’s largest marketing economy
- Deepest talent pool across every marketing discipline
- Multiple market options with different cost and specialization profiles
- Active deal market with established processes and professional infrastructure
- Multiple deal structures available (asset, stock, merger) for tax optimization
Why Sell Your Agency in United States
- Most active buyer market in the world for agency acquisitions
- Multiple buyer types — strategic, PE, international, individual
- Well-established M&A infrastructure with experienced advisors and attorneys
- Strong valuations driven by competitive buyer demand
- Flexible deal structures allowing tax-efficient exits
Typical Agency Valuations in United States
| Agency Type | Revenue Range | Typical EBITDA Multiple |
|---|---|---|
| Digital Marketing | $500K – $5M | 4-8x |
| Creative / Branding | $500K – $5M | 3-6x |
| PR / Communications | $500K – $5M | 4-7x |
| Performance Marketing | $500K – $5M | 5-9x |
Valuations in United States are influenced by local market conditions, client quality, and the depth of specialized talent. Premium agencies with strong retainer bases and diversified client portfolios consistently achieve the upper end of these ranges.
Local Considerations
US tax structure combines federal and state taxes, with significant variation by state. Federal capital gains tax rates are 0%, 15%, or 20% depending on income level. State tax varies from 0% (Texas, Florida, Wyoming, etc.) to 13.3% (California). Qualified Small Business Stock (QSBS) exclusion can eliminate federal capital gains tax for qualifying C-corp shares held over 5 years. Deal structuring (asset vs stock, C-corp vs S-corp vs LLC) significantly impacts tax outcomes. Employment law varies by state.
Get Notified of New United States Listings
New marketing agencies are listed for sale in United States regularly. Whether you are a buyer looking for your next acquisition or an agency owner exploring a sale, we can help connect you with the right opportunities in this market.
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