Marketing Agencies for Sale in Melbourne
Melbourne is Australia’s creative capital and a vibrant alternative to Sydney’s corporate-focused agency scene. Melbourne is known for its design culture, independent creative agencies, and strong arts and cultural economy. The city’s agencies often produce award-winning creative work that punches above their weight on the global stage.
With 1,000+ marketing agencies, Melbourne offers a wide range of acquisition and sale opportunities across agency types, sizes, and specializations. Whether you are looking to buy an agency in this market or sell your existing Melbourne-based business, understanding the local dynamics is essential to achieving the best possible outcome.
The Melbourne Agency Market
The Melbourne agency market is driven by demand from major industries including arts and culture, retail, food and beverage, technology, healthcare, education, fashion, manufacturing. This industry mix creates demand for specialized marketing services and sustains a diverse agency ecosystem. Local agencies have developed particular strength in creative and design, brand strategy, content creation, arts and cultural marketing, retail marketing, food and beverage marketing.
M&A activity in the Melbourne market has been increasing, driven by PE firms looking for platform acquisitions, strategic buyers seeking geographic or capability expansion, and individual buyers attracted to the market’s growth potential. Deal sizes in this market typically range from $500K to $10M+, with larger transactions for established agencies with blue-chip client rosters.
Why Buy a Marketing Agency in Melbourne
- Access to Australia’s creative talent hub
- Lower operating costs than Sydney with comparable creative quality
- Strong design and brand strategy capabilities
- Diverse cultural scene driving innovative marketing approaches
- Growing tech ecosystem complementing creative capabilities
Why Sell Your Agency in Melbourne
- Creative reputation attracting buyer interest from larger networks
- Lower valuations than Sydney creating acquisition interest
- Strong creative portfolios commanding attention in competitive processes
- Melbourne agencies’ culture and lifestyle attracting motivated buyers
Typical Agency Valuations in Melbourne
| Agency Type | Revenue Range | Typical EBITDA Multiple |
|---|---|---|
| Digital Marketing | $500K – $5M | 4-6x |
| Creative / Branding | $500K – $5M | 3-5x |
| PR / Communications | $500K – $5M | 3-5x |
| Performance Marketing | $500K – $5M | 4-6x |
Valuations in Melbourne are influenced by local market conditions, client quality, and the depth of specialized talent. Premium agencies with strong retainer bases and diversified client portfolios consistently achieve the upper end of these ranges.
Local Considerations
Same Australian tax structure as Sydney — 25% corporate tax, 50% CGT discount for assets held over 12 months, and small business CGT concessions. Melbourne’s lower commercial real estate costs compared to Sydney can improve agency margins. Employment law is governed federally by the Fair Work Act. Restraint of trade enforcement follows Australian common law principles.
Get Notified of New Melbourne Listings
New marketing agencies are listed for sale in Melbourne regularly. Whether you are a buyer looking for your next acquisition or an agency owner exploring a sale, we can help connect you with the right opportunities in this market.
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