Highly profitable retail marketing software platform exploring strategic options
Project McLaren is a premier, end-to-end solution provider for retailers and brands, with a strong emphasis on optimising supplier income and media investments. It operates through three core components: a proprietary SaaS platform, a commerce agency enabled by the SaaS platform, and a data-driven shopper marketing services division. Together, these elements offer advanced tools and analytics that drive supplier income growth, identify sales opportunities, and optimize media investments, leading to accelerated revenue and profit growth for its clients.
The company's platform spans 65+ commerce categories, aggregates 10,000+ data sources, and has produced over 20,000 insight reports. With relationships with over 5,000 brands and multiple retailers, it has overseen in excess of 250,000 campaigns and managed £1 billion+ in retail media investments.
Currently, the company is exploring a sale to strategically position itself for its next growth phase. This transaction aims to provide the resources and scale necessary to expand its global reach and enhance its service offerings, further solidifying its industry leadership.
Key Figures
Status:
Live
Asking Price:
$30,000,000
Revenue:
$5,470,000
EBITDA:
$1,485,113
EBITDA Multiple:
20.8x
Year Established:
2003
Location:
United Kingdom
Revenue (USD)
EBITDA (USD)
Revenue Source (%)
Retainer: 100%
Project: 0%
Service Source (%)
Software: 28.3%
Software-enabled agency: 63.7%
Shopper insights: 8.1%
Client Profile (%)
B2B: -1%
B2C: %
Industries Served (%)
Retail: 100%
Additional Information
- AI enabled SaaS platform
- Supply-side full-service retail marketing
- Demand-side retail media hub
The Process
1
Sign NDA
Thank you for signing our NDA, we're excited to share this information with you!
2
Review Materials
We'll share marketing materials about the seller's business for your review
3
Meet Our Team
We'll be speaking with potential buyers (you included) on behalf of our sellers to answer questions, discuss the fit and outline the process
4
Meet the Seller
We're here to introduce our sellers to potential buyers. These calls are an open format for buyers to ask questions about the business and for sellers to familiarise themselves with the potential buyer and the cultural fit for their team
5
Submit an LOI
Taking this opportunity to the next step, a buyer shares their proposed transaction structure and it is shared with the seller.
6
Due Diligence
The selected buyer now has access for a full analysis of the sellers' business to finalise the transaction.
7
Closing
All agreements are signed and funds are transferred. Congratulations!